Not enough Michael to save Nine
12Jul09

National Ratings week ending 11 July
Source: David Dale, Sun Herald Blogs

Another shocking week for Nine, with bits of its audience stolen not just by Ten but by SBS, which snapped up the cricket and sent Kerry Packer spinning in his grave. Nine was almost saved on Saturday when Ten failed to attract many to its footy, but the prime time audience shares ended up this way: Seven 27.5 per cent, Ten 23.1, Nine 23.0, ABC 16.1, SBS 10.4.

What Australia Watched:

1 MASTERCHEF AUSTRALIA – CHALLENGE Ten 1,980,000

2 PACKED TO THE RAFTERS Seven 1,851,000

3 SEVEN NEWS – SUN Seven 1,772,000

4 MASTERCHEF AUSTRALIA Ten 1,686,000

5 TALKIN’ ‘BOUT YOUR GENERATION Ten 1,658,000

6 THE ZOO Seven 1,618,000

7 DANCING WITH THE STARS 9 Seven 1,579,000

8 SEVEN NEWS – SAT Seven 1,578,000

9 SEVEN NEWS Seven 1,532,000

10 FIND MY FAMILY Seven 1,507,000

11 TODAY TONIGHT Seven 1,419,000

12 NINE NEWS SUNDAY Nine 1,390,000

13 MERLIN Ten 1,378,000

14 THANK GOD YOU’RE HERE Seven 1,373,000

15 BONES Seven 1,371,000 429,000

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.