Aussie media undergoing massive change28Oct08
Its turning out to be a tumultuous week in Australian media circles:
James Packer has jumped ship from PBL Media, quitting the group’s boards and effectively cutting his ties to the remains of the Packer media empire, including Nine Network and ACP Magazines.
SBS expects to be the first free-to-air television network to offer national metropolitan and regional audiences in a single advertising buy after revealing plans to split its signal in metro and regional markets from February.
The Ten Network is set to next month lay down the gauntlet to Fox Sports and its free-to-air rivals when it unveils that its high-definition channel will televise Australian and international sport 24 hours a day.
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About Me
Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.
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One Response to “Aussie media undergoing massive change”
[...] think of it. We are undoubtedly at a point in time in media and marketing history that is forcing major change. This had already left the big agencies with plenty to ponder. Then along came one of the most [...]
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